Schupp Company Blog

June 16th, 2010 - No Comments »

What does Social Media mean to the consumer shopping experience?

Wikipedia provides a blanket definition, stating that “Social Media uses the Internet and web-based technologies to transform broadcast media monologues (one-to-many) into Social Media dialogues (many-to-many).”

Simply stated, Social Media is the bazillion conversations people are having online ... all day, all night.

It's the industry darling for the moment, an emerging and evolving channel where marketers can tap into a pre-established consumer base. So, everyone wants to get involved, of course, from retailers to brands to businesses to services. But before you dive in and create your new Facebook Fan Page, here are ...

June 16th, 2010 - No Comments »

Facebookers Who Annoy Me

Last year, CNN posted an article describing the 12 most annoying types of Facebookers. I rediscovered the list recently, after a friend had posted it on her profile. I scrolled through each description, hoping to find those seriously annoying individuals in my newsfeed called out for their negligence. For the most part, the author’s depictions were in tune with my own opinions. But I think there are many more aggravations that occur in my newsfeed that must be further addressed. The Locator. Foursquare is the new big deal. I get it. But really? Oh, you’re eating at Bread Company? You just parked your car at the stadium? Guess what? I don’t care. But if you’re close enough to where ...

May 28th, 2010 - No Comments »

A Schupp Softball Tragedy

In honor of tonight’s opening performance in the 10th annual Shakespeare Festival of St. Louis, I’d like to start my softball recap with a short play in two acts.  It was rather late when I wrote this last night, so I’d to apologize to The Bard of Avon and to all of you in advance…. Cast of Characters Mother Nature – The common personification of nature that focuses on the life-giving and nurturing features of weather by embodying them in the form of the mother. The Ghost of George Hancock – Credited with inventing slow-pitch softball at the Farrugut Boat Club in Chicago in 1887. Keith Myers: Artist, philosopher, poet, athlete, inventor, manager of the ...

May 17th, 2010 - 1 Comment »

How do you say “stereotype” in Spanish?

Found this new and potentially offensive campaign for Quesada Mexican Grill as I was browsing Adrants the other day. These print ads from BBDO in Toronto serve up images of an apparently dirty Mexican catching up on his ZZZZ’s and a family of Mexican wrestlers enjoying their meal at Quesada. Why these visuals? Because as we are told via the tagline/headline, “Real Mexicans Know Where to Get Real Mexican.” Aye carumba … As an ultra-pale white guy with (fabulous) blond hair and (striking) blue eyes, I personally think the ads are funny. However, I can absolutely see how they could be considered offensive by leveraging these supposed stereotypes against Mexicans. Does that mean I’m racist or that I just have a sense ...

May 13th, 2010 - No Comments »

What Type of Artist Are You?

A new art print from Caudwell Tanner of DangerPress.com makes it easy to discern the level of artistic talent all you artsy peeps have. Finally, we have clarity!

April 29th, 2010 - No Comments »

Stop Creating Ads and Start Creating Useful Things that Advertise

I've been stuck to the computer most of the day but I'd have to say it's been a pretty productive experience.  It's amazing how much information you can find in the form of videos, podcasts (which I'm not sold on), blogs, Twitter Feeds, and Facebook posts. While a new client project has taken up most of my morning, I did come across a post this afternoon that really got me thinking. In a video titled "The Way Forward," Bob Greenberg and Barry Wacksman of digital agency R/GA discuss ways in which they are changing the framework of advertising - specifically digital.  What are they doing different?  They're not creating advertisements; rather they are creating useful things that advertise - most importantly, ...

April 21st, 2010 - No Comments »

Grammar: My Affliction

Hello, my name is Maeve, and I am a copy-editing addict. I have been neurotically pointing out spelling and grammatical errors for too many years to count. It’s an affliction (albeit not as bad as Affliction) that has started to affect the lives of those around me. I just can’t stop. But can you really blame me? I was on yearbook in high school, our student magazine in college, and now I’m a copywriter. Typos haunt me. I wake up in cold sweats terrified that I’ve approved a final layout with “Miler Light” lurking somewhere in the copy. I cringe at incorrectly placed apostrophes (“its” versus “it’s”? COME ON!!!), over-possessive statements (no, YOUR being an idiot!) and, flow-,halting, commas, , ...