Schupp Company Blog

Out With the Old, In With the … Old?

AMC’s “Mad Men” is one of the most popular shows on television. It gives its audience an in-depth (dramatized) look into the 1960’s world of advertising and for whatever reason, myself included, people just can’t get enough. But it’s not just “Mad Men” that has Americans fascinated with the past; other outdated trends have become prevalent once again. Below are a few examples of nostalgia that have worked their way back into mainstream pop culture.

An article from The New Yorker introduces a concept dubbed, “The Golden Forty-Year Rule,” explaining why things from the past, like “Mad Men,” have become popular again. For example, we’ve all seen a t-shirt or a poster with the phrase, “Keep Calm and [­fill in the blank].” The saying has a much more interesting history then you’d think. In case you didn’t know where it originated from here’s an article to explain.

Clever sayings aren’t the only old-fashioned trends working their way into the REAL world of advertising. Here are just a few examples of retro designs and typefaces.

This nostalgia has also infiltrated the world of fashion. Many of today’s styles, such as high-waisted pants for women and skinny neckties for men, were made popular in an earlier era. Here is a link with a few more of these trends.

A few years ago you would have had to travel down to the Lake of the Ozarks or Branson to get pictures like these, now you can just open up Instagram and take them yourself. It was rated Apple’s “application of the year” and has become the 11th most popular app for the iPhone over 499,989 others. So why has the ability to make our photographs look dated become so popular? Here’s your answer, and here are some fun Instagram photos to check out.



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Categories: Advertising, Culture, Miscellaneous, Style, Television.

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