<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.8.6" -->
<rss version="0.92">
<channel>
	<title>Schupp Company Blog</title>
	<link>http://www.schuppco.com/blog</link>
	<description>observaions + thoughts + opinions</description>
	<lastBuildDate>Fri, 27 Aug 2010 15:18:59 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Booking on a Budget</title>
		<description><![CDATA[As my internship comes to an end, I’m scrambling to find a job. Which means, I’m also scrambling to put together my book filled with wonderous pieces I’ve worked on for the past seven months.
Your book is important. It’s your showcase. It’s your holy grail. As Schupp’s ECD, Jim, puts it, “your book is what [...]]]></description>
		<link>http://www.schuppco.com/blog/?p=1455</link>
			</item>
	<item>
		<title>Mud Splatterings</title>
		<description><![CDATA[So, I was out playing golf with a client yesterday and after one particular sloppy shot I noticed mud splatterings on the back of my hand.  I tried to wipe them off on my shorts several times but they didn’t come off.  Well towards the end of the round, I dipped my towel in water [...]]]></description>
		<link>http://www.schuppco.com/blog/?p=1451</link>
			</item>
	<item>
		<title>The Past, Present, and Future of Advertising</title>
		<description><![CDATA[I’m often not compelled to compile links throughout the week, but for some reason this past week has felt a little different.  With an influx of information coming through at all angles, sorting through the good and the bad can often be an agonizing issue, but this week the good just kept getting better and [...]]]></description>
		<link>http://www.schuppco.com/blog/?p=1447</link>
			</item>
	<item>
		<title>What Social Media Strategy?</title>
		<description><![CDATA[The best part of these meetings happens when the client pulls the needle off the record and says, "So, explain it to me again. Why do I need to give you $200,000.00 to do a Facebook page?" (Assuming the client actually has the foresight to ask this question and hasn't already jumped to the foregone conclusion that they HAVE TO be doing social media just because.)]]></description>
		<link>http://www.schuppco.com/blog/?p=1426</link>
			</item>
	<item>
		<title>Levi’s takes experiential marketing to a whole new level.</title>
		<description><![CDATA[Well, it looks like Levi’s is at it again. On the heels of their Pioneer Sessions music program (where Levi’s invited contemporary musicians to re-make the songs that inspired them), Levi’s is launching what looks to be another amazing consumer marketing program. Levi’s has partnered with Alamo Drafthouse to celebrate the spirit of Americana with a tour of American cinema.]]></description>
		<link>http://www.schuppco.com/blog/?p=1397</link>
			</item>
	<item>
		<title>The Huffington Post &#124; Stepping Out to Be More Social</title>
		<description><![CDATA[I just recently I read an article on the Huffington Post labeling itself as a social media company. While many rival editorials may scoff at the idea of social media ad buys and integration across the board, I think this is one of the smartest tactical moves that a publisher could make to take a significant lead in the era of content creation and distribution.]]></description>
		<link>http://www.schuppco.com/blog/?p=1392</link>
			</item>
	<item>
		<title>Advertising: It Seemed So Much Easier Back Then</title>
		<description><![CDATA[In the past, advertising was about buying impressions.  The future is all about earning them.  As agencies evolve, we will continually need to focus on adopting new practices that cater to this new, radically different business model.  The consumers have spoken, and they continue to get louder and louder as they go.  This isn’t going to be easy. It isn’t going to be fast. But we must evolve.  If we can’t be digital natives, we must at least be digital immigrants. ]]></description>
		<link>http://www.schuppco.com/blog/?p=1382</link>
			</item>
	<item>
		<title>What does Social Media mean to the consumer shopping experience?</title>
		<description><![CDATA[
Wikipedia provides a blanket definition, stating that “Social Media uses the Internet and web-based technologies to transform broadcast media monologues (one-to-many) into Social Media dialogues (many-to-many).”
Simply stated, Social Media is the bazillion conversations people are having online &#8230; all day, all night.
It&#8217;s the industry darling for the moment, an emerging and evolving channel where marketers can [...]]]></description>
		<link>http://www.schuppco.com/blog/?p=1304</link>
			</item>
	<item>
		<title>Facebookers Who Annoy Me</title>
		<description><![CDATA[Last year, CNN posted an article describing the 12 most annoying types of Facebookers. I rediscovered the list recently, after a friend had posted it on her profile. I scrolled through each description, hoping to find those seriously annoying individuals in my newsfeed called out for their negligence. For the most part, the author’s depictions were in tune with my own opinions. But I think there are many more aggravations that occur in my newsfeed that must be further addressed.]]></description>
		<link>http://www.schuppco.com/blog/?p=1291</link>
			</item>
	<item>
		<title>A Schupp Softball Tragedy</title>
		<description><![CDATA[In honor of tonight’s opening performance in the 10th annual Shakespeare Festival of St. Louis, I’d like to start my softball recap with a short play in two acts.  It was rather late when I wrote this last night, so I’d to apologize to The Bard of Avon and to all of you in advance….]]></description>
		<link>http://www.schuppco.com/blog/?p=1288</link>
			</item>
</channel>
</rss>
