Comments for Schupp Company Blog http://www.schuppco.com/blog observaions + thoughts + opinions Wed, 11 Aug 2010 21:18:28 -0500 http://wordpress.org/?v=2.8.6 hourly 1 Comment on What Social Media Strategy? by Chris http://www.schuppco.com/blog/?p=1426&cpage=1#comment-413 Chris Wed, 11 Aug 2010 21:18:28 +0000 http://www.schuppco.com/blog/?p=1426#comment-413 Larry- Great post! and Buffa, it's funny you mention a purpose...because I have previously authored a blog on exploring this very process. It's an interesting post as well, although it does not contain any explicit language, it does however create a concise but thought provoking view on what one might ask oneself before embarking on a social media strategy. There is also a pretty nifty video that showcases some staggering (although out of date) social media statistics and how they relate to the consumer shopping experience. http://www.schuppco.com/blog/?p=1304 Larry-
Great post! and Buffa, it’s funny you mention a purpose…because I have previously authored a blog on exploring this very process. It’s an interesting post as well, although it does not contain any explicit language, it does however create a concise but thought provoking view on what one might ask oneself before embarking on a social media strategy. There is also a pretty nifty video that showcases some staggering (although out of date) social media statistics and how they relate to the consumer shopping experience. http://www.schuppco.com/blog/?p=1304

]]> Comment on What Social Media Strategy? by Potato Salad http://www.schuppco.com/blog/?p=1426&cpage=1#comment-412 Potato Salad Wed, 11 Aug 2010 21:17:49 +0000 http://www.schuppco.com/blog/?p=1426#comment-412 You've got it right, Buffa. The problem is when the so-called "pros" rush to an end without any real expectation of what their client's presence can or should accomplish. Then, when it's all said and done, the client is "doing" social media, but they're not engaging the communities with pertinent conversation. They're just spattering cyberspace with more clutter. For me, the strategy-generating website is funny because it so simply points out how serious the smoke-and-mirrors game is for some marketers. And I love irony. You’ve got it right, Buffa. The problem is when the so-called “pros” rush to an end without any real expectation of what their client’s presence can or should accomplish. Then, when it’s all said and done, the client is “doing” social media, but they’re not engaging the communities with pertinent conversation. They’re just spattering cyberspace with more clutter.

For me, the strategy-generating website is funny because it so simply points out how serious the smoke-and-mirrors game is for some marketers. And I love irony.

]]> Comment on What Social Media Strategy? by Buffa http://www.schuppco.com/blog/?p=1426&cpage=1#comment-411 Buffa Wed, 11 Aug 2010 20:48:46 +0000 http://www.schuppco.com/blog/?p=1426#comment-411 Larry- Great post! You hit on a number of interesting points. Your observation on individuals "not really being relevant to the online community because they don’t know what to do or say once they’re out there" is spot on. Contrary to a lot of opinions out there (quite possibly your own) I do believe that brands need to "be on" social networks. People hang out on Facebook, people share information through Twitter, and people entertain and educate themselves on Youtube, etc. etc. I do however think there needs to be a thought process prior to hopping on. As your post clearly states, there needs to be strategy. There needs to be a defined purpose to your brand. If you don’t know what your purpose is, and the values that you want to communicate, neither do we. All in all though, I just think it's a tough time for businesses in general because they almost need to restructure themselves to cater to new consumer behaviors. However as your post hits on, it's the responsibility of marketers/pr pros/social media "gurus" to more or less "man up" and admit their strengths and weaknesses when it comes to social. If we fluff everything up with the above "strategies" in the end, we're just clouding up and already clustered mess of misguided information. Larry-
Great post! You hit on a number of interesting points. Your observation on individuals “not really being relevant to the online community because they don’t know what to do or say once they’re out there” is spot on. Contrary to a lot of opinions out there (quite possibly your own) I do believe that brands need to “be on” social networks. People hang out on Facebook, people share information through Twitter, and people entertain and educate themselves on Youtube, etc. etc. I do however think there needs to be a thought process prior to hopping on. As your post clearly states, there needs to be strategy. There needs to be a defined purpose to your brand. If you don’t know what your purpose is, and the values that you want to communicate, neither do we.

All in all though, I just think it’s a tough time for businesses in general because they almost need to restructure themselves to cater to new consumer behaviors. However as your post hits on, it’s the responsibility of marketers/pr pros/social media “gurus” to more or less “man up” and admit their strengths and weaknesses when it comes to social. If we fluff everything up with the above “strategies” in the end, we’re just clouding up and already clustered mess of misguided information.

]]> Comment on Levi’s takes experiential marketing to a whole new level. by Columbia Loose Stool http://www.schuppco.com/blog/?p=1397&cpage=1#comment-408 Columbia Loose Stool Thu, 05 Aug 2010 15:55:21 +0000 http://www.schuppco.com/blog/?p=1397#comment-408 Damn cool posters. Damn cool promotion. Damn cool posters. Damn cool promotion.

]]> Comment on How do you say “stereotype” in Spanish? by Potato Salad http://www.schuppco.com/blog/?p=1275&cpage=1#comment-356 Potato Salad Mon, 17 May 2010 18:47:54 +0000 http://www.schuppco.com/blog/?p=1275#comment-356 Maybe the idea is that Quesada Mexican Grill ISN'T "real mexican" at all? It's using the negative of the reverse of the stereotypes to let you know it's just "themed" fast food, without any authenticity whatsoever? And they forgot the end of their tagline, "Real Mexicans Know Where To Get Real Mexican ... And This Isn't It." But to answer your question - No, understanding what a stereotype is and laughing at it does not make you a racist. At least, not by my definition. Maybe the idea is that Quesada Mexican Grill ISN’T “real mexican” at all? It’s using the negative of the reverse of the stereotypes to let you know it’s just “themed” fast food, without any authenticity whatsoever?

And they forgot the end of their tagline, “Real Mexicans Know Where To Get Real Mexican … And This Isn’t It.”

But to answer your question – No, understanding what a stereotype is and laughing at it does not make you a racist. At least, not by my definition.

]]> Comment on All-Time Backfire? by Artie http://www.schuppco.com/blog/?p=939&cpage=1#comment-349 Artie Fri, 12 Mar 2010 19:40:34 +0000 http://www.schuppco.com/blog/?p=939#comment-349 There is no way that many talented girls are from one sorority. This is rigged. There is no way that many talented girls are from one sorority. This is rigged.

]]> Comment on All-Time Backfire? by Columbia Loose Stool http://www.schuppco.com/blog/?p=939&cpage=1#comment-348 Columbia Loose Stool Thu, 04 Mar 2010 20:35:03 +0000 http://www.schuppco.com/blog/?p=939#comment-348 "There is no conclusive interpretation, nor definitive resolution for the discrepancy." Great quote that means absolutely nothing. Personally, I think the French figure skating judge was involved. Here's another good take on the whole situation. http://www.kansascity.com/2010/03/02/1785585/the-wrong-step-toward-equality.html “There is no conclusive interpretation, nor definitive resolution for the discrepancy.”

Great quote that means absolutely nothing. Personally, I think the French figure skating judge was involved.

Here’s another good take on the whole situation.
http://www.kansascity.com/2010/03/02/1785585/the-wrong-step-toward-equality.html

]]> Comment on The State of the Internet by Michael http://www.schuppco.com/blog/?p=947&cpage=1#comment-347 Michael Thu, 04 Mar 2010 18:13:31 +0000 http://www.schuppco.com/blog/?p=947#comment-347 Awesome video Larry. I'd love to see a video like this for television and radio just to see where the numbers are in comparison to the internet. I think it would prove the power of digital even more. And what's up with Ashton Kutcher being the "Twitter spokesmodel." I get that he has a media production company and "gets" social media, but out of everyone in the world, I find it hard to believe that his account warrants the most followers. Oh well. End rant. Awesome video Larry. I’d love to see a video like this for television and radio just to see where the numbers are in comparison to the internet. I think it would prove the power of digital even more.

And what’s up with Ashton Kutcher being the “Twitter spokesmodel.” I get that he has a media production company and “gets” social media, but out of everyone in the world, I find it hard to believe that his account warrants the most followers. Oh well. End rant.

]]> Comment on All-Time Backfire? by Paul http://www.schuppco.com/blog/?p=939&cpage=1#comment-346 Paul Sat, 27 Feb 2010 01:42:45 +0000 http://www.schuppco.com/blog/?p=939#comment-346 http://stuffblackpeopledontlike.blogspot.com/2010/02/298-being-out-stepped.html Get over it. the white girls won. http://stuffblackpeopledontlike.blogspot.com/2010/02/298-being-out-stepped.html

Get over it. the white girls won.

]]> Comment on All-Time Backfire? by Potato Salad http://www.schuppco.com/blog/?p=939&cpage=1#comment-345 Potato Salad Fri, 26 Feb 2010 21:29:47 +0000 http://www.schuppco.com/blog/?p=939#comment-345 Those white girls got it going on. Dammmmmmmmmmmmmmn! Those white girls got it going on. Dammmmmmmmmmmmmmn!

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