When Bulbs.com decided they needed a new communications strategy, refined positioning and more intuitive buying experience online, they turned to the interactive and planning experts at Schupp Co. We started with a simple promise for bulbs.com to never leave a single customer in the dark, and the brand re-launch was set in motion.
The 2010 World of Color AwardsSM - Inspired by Vanceva® is a global recognition program created to honor innovation and inspire the use of color in the built environment.
To its students, Maryville University is more than a place to get a quality college education in the St. Louis area. It's a way of life. That's why they LIVEMaryville.
Global Velocity offers a unique, groundbreaking approach to cybersecurity that combines multiple software programs and hardware into one next-generation device.
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Posted in Advertising, Art, Culture, Internship, Miscellaneous, Style
April 19th, 2012 - No Comments »
I’m a girl. Okay, a girly girl—I mean a really really girly girl. I’m talking Clueless meets Coco; Tinkerbell meets Tiffany’s. Betsey Johnson’s my hero, Marilyn’s on my bed throw, and a Juicy Couture tiara dangles in my freaken car window. Got it? Good, moving on. So what’s a little fashionista like me to do when I walk into Schupp Company, an ad agency most noted for its work on beer and sports? I mean when I first saw the acronym YKBD (young key beer drinker), the first thing that came to my mind was that it’s only one letter away from DKNY—seriously. Designer references are so inextricably linked to my everyday life, it’s sick. My ...
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Posted in Miscellaneous
Tags: burned out, busy, change, multi-tasking, overwhelmed, stressful, work life
April 10th, 2012 - No Comments »
Recently I read an interesting blog post from Harvard Business Review called “The Magic of Doing One Thing at a Time.” As a Sr. Account Executive on the Coors Light team at Schupp Company, I am responsible for managing multiple programs at once, which is why the headline caught my attention. Though I fancy myself a multi-tasker, I find that I lose efficiency in jumping from task to task. The writer claims that the reason the 25% - 50% of people that report feeling overwhelmed or burned out at work is because they spend too many continuous hours juggling, not because they necessarily work too many ...
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Posted in Miscellaneous
Tags: Advertising, agency, assignment, basement, beer, bottles, brainstorm, brewing, business, coffee, computer, deadline, excitement, ghosts, haunted, ideas, innovation, intern, internship, liquor, lucky, mad men, meetings, model, new, president, producing, project, promotion, research, Schupp, Schuppians, secret, spirit, team, write
March 26th, 2012 - No Comments »
As an account service intern at Schupp Company, I have been lucky enough to spend time learning from some amazing account and creative team members as well as brew beer with them. A few weeks back, we sat down to discuss producing our own Schupp Company beer which was the beginning of a whirl wind of learning for me. Seeing the advertising world from the inside was a shock. Everything I had learned at school and from watching Mad Men did little to prepare me for the real world of advertising that exists today. Like a human computer, I was downloaded on current projects and set in motion towards meeting deadlines and delivering assignments. This isn’t your typical internship. I am ...
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Posted in Miscellaneous
Tags: 4-day work week, environmentally conscientious, Green, if it’s brown flush it down, if it’s yellow let it mellow, recycle, Starbucks, sustainability
March 5th, 2012 - No Comments »
One of our environmentally conscientious employees, Sarah Bieber, suggested that our agency embrace initiatives to become “greener” and thought we should ask other employees to offer their ideas. I thought it was a brilliant idea so I sent out an email asking employees to submit their suggestions and, as usual, half of the responses were serious, the other half were made with tongue in cheek and the other half (Yogi Berra helped me write this) were a combination. Following are a bunch of their suggestions. Which should we implement? 1. Go to 4-day work week (saves electricity, gas and many other resources on the 5th day we typically work). She ended her suggestion with, “Boom.” I’m frankly surprised she didn’t suggest ...
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Posted in Culture, Midwest, Miscellaneous, Recreation, Schupp News, Water Cooler
Tags: beans, beer, Camaraderie, chili, cook-off, facebook, happy hour, Homebrew Day, party, winning recipe
February 29th, 2012 - No Comments »
Happy hours, holiday parties, company outings and everything in between. Establishing camaraderie amongst employees is imperative to a successful work environment; especially when the team is being pushed to its limits. As an account service intern, I am responsible for coordinating a lot of the Schupp Company events and outings. Recently, Schupp Company held a chili showdown and homebrew day; which couldn’t have taken place at a better time. With our agency being stretched thin from busy work schedules and the acclimation of many new employees, a break from the chaos was greatly appreciated. Consisting of season veterans and first timers, the cook-off was a huge success. Our chili contenders were “The Fat Irishman,” “Hottie Vegetarian,” “ Mr. Bean,” “The Procrastinator,” ...
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Posted in Culture, Miscellaneous, Water Cooler
Tags: 24/7 access, degrees of separation, facebook, internet influence, relationship sharing, smartphones, social networks, Twitter, younger generation, YouTube
January 16th, 2012 - No Comments »
Much has been written about the impact of smartphones and 24/7 business access on employees’ lives, both positive and negative. The influence of the internet and smartphones is just as intrusive and controlling of personal lives, especially for the younger generation, but is often ignored. When I was growing up in ancient times (the ‘60’s), if you had a significant other with whom you wanted to stay in touch, you had two choices: the telephone and snail mail. I had a boyfriend who went to college half the country away while I was still in high school. Phone calls were extremely expensive (AT&T Long Distance) and phones were devices shared by the entire family. Monopolizing the phone was frowned upon and ...
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Posted in Advertising, Culture, Internship, Midwest, Miscellaneous, Water Cooler
Tags: bars, board game trend, game apps, Millennials, MillerCoors, nostalgia, on-premise
January 10th, 2012 - No Comments »
Game night in or game night out? The concept of having games in bars is definitely not new. There are even bars that have a few classic board games such as Monopoly and Scrabble available upon request. However, the board games in a bar trend is certainly on the rise. Already a major hit in places such as China and Toronto, board game-themed bars and cafés are popping up all over the United States. Homefrys, a gaming event hosting company, offers a change of pace in the San Francisco area nightlife by connecting people through games such as Tabboo, Apples to Apples and Jenga. According to ...
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