When Bulbs.com decided they needed a new communications strategy, refined positioning and more intuitive buying experience online, they turned to the interactive and planning experts at Schupp Co. We started with a simple promise for bulbs.com to never leave a single customer in the dark, and the brand re-launch was set in motion.
The 2010 World of Color AwardsSM - Inspired by Vanceva® is a global recognition program created to honor innovation and inspire the use of color in the built environment.
To its students, Maryville University is more than a place to get a quality college education in the St. Louis area. It's a way of life. That's why they LIVEMaryville.
Global Velocity offers a unique, groundbreaking approach to cybersecurity that combines multiple software programs and hardware into one next-generation device.
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Posted in Fall 2010, e-newsletter
September 7th, 2010 - No Comments »
In the marketing communications business, your office phone system is the lifeline to clients and success. And when your phone system begins to fail, there are two ways to remedy the situation. One, you can buck up tens-of-thousands of dollars to install a new state-of-the-art system. Or two, you can win yourself a new state-of-the-art system. When Schupp Co. discovered the Avaya Communications Makeover contest we set our sites on the latter. The rules of the contest were simple, according to Avaya: Tell us about the disconnects that are hurting your business, and if you win, we'll help you fix them. The disconnect could be technical—like an outdated phone system, or a patched-together "system" that's unreliable. Or it could be a human problem—like ...
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Posted in Fall 2010, e-newsletter
September 7th, 2010 - No Comments »
Bulbs.com selected Schupp Company in 2009 to develop a new communications strategy, brand positioning/identity and develop a more intuitive and effective purchase experience online. The catch – we had precisely 8 months to do it all! After a swift but thorough brand positioning exercise we landed on a simple promise for bulbs.com: Never leave a single customer in the dark. The positioning work included internal and external brand communications platforms, brand identity development – including new logo and color palette to modernize the brand. This work was tested with both B2B and B2C customers and upon completion launched the web site redesign phase. This industrious re-design included comprehensive SEO strategy and a complete website overhaul for an online retailer that features more ...
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Posted in Fall 2010, e-newsletter
September 7th, 2010 - No Comments »
In late 2009, Miller Lite shifted their advertising message to put the focus back on taste – a similar strategy they successfully employed in 2003 – but this time, they’ve kept the conversation going strong via their “Taste Greatness” campaign, which has featured everything from dating-website parodies to men wearing pink thongs (courtesy DFCB, New York). Schupp Co. was diligent to ensure this communication carried through to the on-premise channel where we have the ability to engage consumers in conversation about beer – while they’re actually drinking it. We accomplished this through a variety of methods including seamlessly weaving the taste message from the TV commercials into seasonal on-premise promotional initiatives and experiences, something that ensures continuity of the brand’s message ...
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Posted in Fall 2010, e-newsletter
September 7th, 2010 - No Comments »
If you read the advertising trade press, you’ve seen the news regarding increased ad revenues for media companies. While this economic good news is relative, since comparisons are made to the disastrous results of 2009, you can’t ignore the headlines: “Time Warner, which owns CNN, TNT and other channels, posted a 14% jump in cable ad revenue.” “CBS Corp. said this week its local broadcast unit saw a 17% increase in ad sales.” - Associated Press, 8/5/10 “Cumulus (radio) recently announced that its revenues were up in Q2, by 5.7%” - MediaBuyerPlanner, 8/10/10 “CBS Outdoor revenues grew 5% to $456.3 million, led by a 9% increase in the U.S.” - Mediaweek, 8/4/10 “Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter, representing a 7.5% ...
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Posted in Fall 2010, e-newsletter
September 7th, 2010 - No Comments »
On June 15th, a team of Schuppers spoke to over 200 attendees at a Food Marketing Institute (FMI) conference in Chicago. The topic of discussion was Social Media strategy and how essential it is to have firm strategy before jumping into the space. We spoke about how food marketers – in both the retailing and manufacturing sectors can and should use Social Media to rev up their respective businesses. We turned a lot of heads and had a lot of great conversation on the topic. Here’s a sample of what was discussed: Before the ...
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Posted in Miscellaneous
August 27th, 2010 - No Comments »
As my internship comes to an end, I’m scrambling to find a job. Which means, I’m also scrambling to put together my book filled with wonderous pieces I’ve worked on for the past seven months. Your book is important. It’s your showcase. It’s your holy grail. As Schupp’s ECD, Jim, puts it, “your book is what gets you a job.” It shows potential employers your gift as a writer, art director, photographer, etc. Unfortunately, for most of us unemployed junior creatives out there, we’re broke. Buying a fancy portfolio means we’d be living in the stairwells of Mansion House’s parking garage. The truth is, yes, your book should look nice, but your work is the vital part. Get your pieces polished ...
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Posted in Miscellaneous, Water Cooler
August 24th, 2010 - No Comments »
So, I was out playing golf with a client yesterday and after one particular sloppy shot I noticed mud splatterings on the back of my hand. I tried to wipe them off on my shorts several times but they didn’t come off. Well towards the end of the round, I dipped my towel in water and proceeded to scrub off these little light colored brown spots. They still wouldn’t come off. What? It dawned on me after about 30 seconds that these were not mud splatterings, but age spots. Yes, my friends, I just officially became older than middle age. It sucks but there is nothing that can be done about it. Well, there actually is something that can be done. Haven’t ...
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