When Bulbs.com decided they needed a new communications strategy, refined positioning and more intuitive buying experience online, they turned to the interactive and planning experts at Schupp Co. We started with a simple promise for bulbs.com to never leave a single customer in the dark, and the brand re-launch was set in motion.
The 2010 World of Color AwardsSM - Inspired by Vanceva® is a global recognition program created to honor innovation and inspire the use of color in the built environment.
To its students, Maryville University is more than a place to get a quality college education in the St. Louis area. It's a way of life. That's why they LIVEMaryville.
Global Velocity offers a unique, groundbreaking approach to cybersecurity that combines multiple software programs and hardware into one next-generation device.
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Posted in Culture, Miscellaneous, Water Cooler
Tags: 24/7 access, degrees of separation, facebook, internet influence, relationship sharing, smartphones, social networks, Twitter, younger generation, YouTube
January 16th, 2012 - No Comments »
Much has been written about the impact of smartphones and 24/7 business access on employees’ lives, both positive and negative. The influence of the internet and smartphones is just as intrusive and controlling of personal lives, especially for the younger generation, but is often ignored. When I was growing up in ancient times (the ‘60’s), if you had a significant other with whom you wanted to stay in touch, you had two choices: the telephone and snail mail. I had a boyfriend who went to college half the country away while I was still in high school. Phone calls were extremely expensive (AT&T Long Distance) and phones were devices shared by the entire family. Monopolizing the phone was frowned upon and ...
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Posted in Advertising, Culture, Internship, Midwest, Miscellaneous, Water Cooler
Tags: bars, board game trend, game apps, Millennials, MillerCoors, nostalgia, on-premise
January 10th, 2012 - No Comments »
Game night in or game night out? The concept of having games in bars is definitely not new. There are even bars that have a few classic board games such as Monopoly and Scrabble available upon request. However, the board games in a bar trend is certainly on the rise. Already a major hit in places such as China and Toronto, board game-themed bars and cafés are popping up all over the United States. Homefrys, a gaming event hosting company, offers a change of pace in the San Francisco area nightlife by connecting people through games such as Tabboo, Apples to Apples and Jenga. According to ...
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Posted in Advertising, Culture, Midwest, Miscellaneous, Schupp News, Water Cooler
Tags: advertising agency, Avaya, contest, schupp company, STL Communictions, telephone system
December 9th, 2011 - No Comments »
Schupp Company has always been careful with its money. Take, for example, our telephone system. We acquired our original phones pre-owned back in 1993 when the company opened. The system was expanded and upgraded through the years, but we still had “analogue” caller ID (read: the receptionist answered the phone and then called you and told you who was on the line). Spit and baling wire were giving out, and every survey of the employees indicated that the phones were a weak link in our otherwise respectable technology infrastructure. Fast forward to September, 2009. An email arrived from a group promoting various telephone system vendors, and I was expecting to do the usual browse and toss. Buried in the middle, ...
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Posted in Culture, Midwest, Miscellaneous, Recreation, Schupp News, Style
Tags: Agency Wide Status Meeting, Bar Louie, Best Appetizer, Best of, Broadway Oyster Bar, Bruschetta, Buffalo Chicken Flatbread, Buffalo Wings, Celtic Pub, Fried Alligator, Guinness Steak Flatbread, Hummus, Leinenkugel’s Big Eddy Russian Imperial Stout, Lemon Basil Cooler, Llywelyn’s Pub, Mangia Italiano, Mangia pasta, Miller Lite, Mojitos, on-premise, Review, Road Pony, Schlafly ESB, schupp company, Smoked Chicken Wings, Spinach Artichoke Dip, st. louis, Sub Continental, The Best Beer Bar, The Best Signature Cocktail, The Post, The Royale, The Shaved Duck, Tour, Urban Chestnut Winged Nut, Wayne St. Wayneon
November 30th, 2011 - No Comments »
Recently Schupp Company embarked on yet another adventurous Agency Wide Status Meeting (AWSM). The AWSM is designed to welcome new employees, discuss the current and future status of the agency and develop comradery amongst employees. Past AWSM events have been held at Missouri wineries and Cardinal baseball games as well as trips to Miami, Chicago and San Francisco. Since Schupp Company is considered one of the premier on-premise (bars, nightclubs, restaurants, etc.) marketing agencies in the world, agency president Mark Schupp decided to take his employees on an on-premise tour of St. Louis to identify “The Best Appetizer,” “The Best Signature Cocktail” and “The Best Beer Bar.” Prior to the outing, Schupp Company employees were asked to list their ...
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November 30th, 2011 - No Comments »
7372 Manchester | St. Louis, MO 63143 | 314.645.1109 Our final destination of the tour was the Post. This sports bar atmosphere was the perfect place to end the day. The world famous wings we ordered were baked to perfection. Yes, that’s right, you can get them baked! This extra step gives the wings that elusive crispiness that everyone is searching for. Many of our employees were having such a good time they didn’t want to leave—and some of them didn’t’!
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November 30th, 2011 - No Comments »
4747 McPherson Ave. | St. Louis, MO 63108 | 314.361.3003 If you’ve never been to a true Celtic Pub, Llywelyn’ Pub is a must see! The old world atmosphere is inviting and makes you feel right at home. During our visit we ordered two of their flavorful flatbreads, the Guinness Steak and the Buffalo Chicken. Though the creamy Guinness Steak was the first to disappear, the tangy Buffalo Chicken wasn’t far behind. The beers of choice were Urban Chestnut Winged Nut, a local brew, and Leinenkugel’s Big ...
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November 30th, 2011 - No Comments »
14 Maryland Plaza | St Louis, MO 63108 | 314.678.3385 Over halfway through the tour, our fifth stop was Bar Louie in the Central West End. The service here was incredible from the moment we walked through the door. The Buffalo Wings and Mojitos we ordered ahead of time were evenly distributed on the high-top tables they reserved for us. For many Schupp Company employees, Bar Louie is no stranger. With a great food/beverage selection and atmosphere, it is a common gathering place amongst co-workers and ...
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