Did you know that there were like 182 billion-kazillion people on the Internet yesterday? If big number scare you, then you don't want to know how much influence the Internet has over the world population's time. Definitely don't watch this video. JESS3 / The State of The Internet from Jesse Thomas on Vimeo. ... Pulled from Fast Company. It includes some pretty astounding numbers--For example, there are about 740 million Internet users in Asia alone; Facebook serves 6 million ...

Every year the handsome and well-dressed man at the helm of Schupp Co. hits the media trail to open up the commentary on the advertising industry's biggest premiere, the Super Bowl. This year, Mark Schupp worked the so-called red carpet live on KMOV Channel 4, talking about the brands that won and the brands that lost with their commercials. Mark was immediately drawn to images of Betty White getting trucked into the mud, noting that Snickers, Doritos, Bud Light and E-Trade would make the USA Today Top 10. Of course, his ad-prowess was proven correct as America mirrored his sentiment through ...

All Sprite wanted to do was harbor a little goodwill in the African-American community. Award a scholarship. Throw a freaking badass show with cool musical guests that featured some of the top stepping talent from colleges across the country. It was not only the perfect opportunity to appeal to their target consumer; it was the perfect chance to create a ton of viable online content (i.e. The Step Off could be a sweet multi-channel promotion with tons of legs.) Stop. Rewind. Do you even know what stepping is? I’ve seen it live once in my life, and it’s pretty amazing.  I ...

So I’m at a friend’s house for a Fat Tuesday celebration, and as I’m hovering over the pot of jambalaya I noticed something interesting on his kitchen counter. First off, he has a banana rack (not to be confused with a banana hammock) to display his fresh bananas. I found that very intriguing and very metrosexual. Secondly, the Chiquita bananas had little monkey stickers on them. What happened to the traditional, blue banana sticker that I subconsciously equate with a fresher, superior tasting banana? Oh, that sticker is on the bananas in a ...

In today’s marketing world, using as many “touchpoints” as possible to reach your consumer is the ideal.  A popular “touchpoint” these days is the iPhone.  There are apps for almost everything imaginable, and this has made the iPhone something way beyond a communication tool.  The holy grail for marketers when it comes to the iPhone is developing an app that has desirable, sticky content and is entertaining. [caption id="attachment_912" align="alignright" width="210" caption="Puma Index screen shot"][/caption] A promising example of this is the free app that Puma recently released.  ...

Valentines Day – otherwise known as the forced day of love. Whether you’re married, in a relationship or whatever your status on Facebook says, you’ve got expectations; and that is to feel special. But it’s time to face reality people. The one and only truth about Valentine’s Day is – your partner is only being romantic because marketers are forcing them. What? You think they came up with this idea to make you feel special on their own? Of course they didn’t. Marketers did. Someone saw a golden opportunity to make money, and they took it and your money for a ride. The ...

Like millions of other Gmail users, this week I saw the introduction of Google’s newest media venture Buzz. It works pretty much just like Twitter, only through your Gmail account. Google says, “Buzz is a new way to share updates, photos, videos and more, and start conversations about the things you find interesting.” And lucky for all of us, we're already set up to follow the people we email and chat with the most. You can feed your Buzz updates from Facebook and Twitter, but not visa versa. So your tweets can be sent out to your Buzz followers, but ...