If You Want Safety, You Don’t Need or Want Me.

However, if you are ready to get aggressive and take some risks for the benefit of your brand... I may be able to help.

I Am A Marketing Consulting Agency of One

I will not grow in size. I simply don’t want to, need to or have to. That is not to say that that I only work by myself. I would be happy to work along with your current agency. Most often I work best by brainstorming and working with others, but I have the unique talent of being able to recognize big ideas and have the proven ability to add top spin to an initial concept to take a campaign to the next level and beyond. I have not met anyone in the industry who thinks like I do. And, I have worked with some of the largest and most creative agencies in the world.

Hijack Your Consumer’s Thought Process

What motivates and excites me the most is developing and executing aggressive marketing solutions that ignite conversations with your consumers and hijack their thought process.

I Am In Retirement Training

After selling my agency in 2014, my goal was to retire early (at 58) and do whatever I wanted. I came to two conclusions rather quickly: 1) there were certain aspects of working in marketing that I actually missed and 2) my wife won her election for the state Senate so I needed to postpone a lot of my retirement plans until she has accomplished all of her goals for our state.

So, I am going to be very selective and work on only projects that are of high interest to me. If you need me, you can probably reach me on the golf course. But, I always check my emails.

Background

My agency, Schupp Company, worked with some of the most recognizable brands in the world for over 20 years, including: every one of the Top 10 beers in country, Coke, American Express, Smirnoff, Nestle Purina and literally hundreds more.

Before opening Schupp Company in 1993 with Anheuser-Busch as my first client, I was a brand manager on Bud Light beer, helping propel the brand to unprecedented growth – growing from the 8th largest selling brand in the country to #1. Anheuser-Busch hired me away from D’Arcy, MacManus and Masius where I managed the advertising for several A-B brands. Before D’Arcy I worked for DBB.

Disclaimer: The above is the only marketing Schupp Consulting will do. The rest of this site is the old Schupp Company site.

WE ARE CHALLENGERS

We challenge both the way consumers see brands, and the way brands see themselves. We are passionate, smart, scrappy and clever. We challenge ourselves to see solutions no one else does, and engage consumers in ways no one else can.

Within our walls, you will find a well-decorated team of advertising and marketing professionals with a wealth of experience. The solutions we develop on behalf of our clients are cultivated through a deep understanding of their marketing objectives, brand DNA, target audience and available resources.

Slingshot: engaged.

Ricky Bobby

EXPERTISE

Click to learn more about what we know.

Missouri Baptist
Maryville
John Cook School of Business
University of Central Missouri

 

The competition for student enrollment among higher education institutions is fierce and increasing with each scholastic year. Colleges and Universities must contend with a dramatic increase in online course offerings, renewed focus on graduate and executive programs, and the rise of “for-profit universities”. Creating an exceptional brand is critical for universities to enter the consideration set for potential students. It is equally critical to reach these potential students with a message that both resonates with them and clearly communicates the institution’s mission, vision, values and objectives. More

SLUCare
American Optometric Association
TLC Laser Eye Centers
American Association of Orthodontists

 

Healthcare is truly a dynamic industry. Marketing is a core functional aspect of business. As technology advances, so too must the consumer’s perceived value. By understanding and applying these core principles, we are able to reach consumers in the ever-evolving healthcare industry.  More

American Association of Orthodontists

 

Schupp Company is adept at building the right message for prospective and new association members. We harness the power of in-depth, focused research to guide our strategy and choose the most compelling vehicles to deliver our message to your targets. More

Miller Lite
Miller Chill
Smirnoff
Capatin_Morgan
Ketel One
Don Julio
Bud Light
Budweiser
Coca-Cola
Red Bull
Crown Royal

 

When it comes to alcoholic beverage marketing, Schupp Company’s experience is unmatched. More than twenty years ago, when Mark Schupp worked as a Bud Light brand manager at Anheuser-Busch, he relied on the strategic use of on-premise marketing to help take the brand from the #8 to the #1 selling beer in the country. Since there was no agency that truly focused on the on-premise channel, he created one. More

St. Louis Cardinals
St. Louis Blues
St. Louis Athletica
Louisville Slugger
Coca-Cola

 

Traditional sports marketers tend to focus exclusively on sponsorships. To us, that’s only the first step. These sponsorships are a powerful tool that can be used to strengthen and deepen consumer relationships. At Schupp Company, we look at it more as consumer engagement and not merely sponsorships. More

Duncan Hines
Aurora Foods
Russell Stover
Red Bull
Energizer
Nestle Purina
Sara Lee
Coca-Cola

 

When you combine savvy, educated consumers and strong demand for cleaner, tastier, greener products – you can see packaged good marketers have their hands full. At Schupp Company, we have a long history of working on some very recognizable big brands. Today, these brands have to earn their loyalty, and cannot rely on reputations earned in the past. It can be an uphill battle, with big brands fighting negative consumer perception and artisanal goods making a stout comeback. We seek to produce breakthrough strategic creative and engage consumers through relevant channels to maximize the impact of our message. More

WORK

What we’ve been up to lately.

When it came time to shake up the vodka category, Smirnoff looked to Schupp Company to help launch Smirnoff Sours.

We took the challenge directly to consumers, encouraging them to see if they could “Survive The Sours”. We built the brand from the ground up, creating the perfect look and feel to compliment our innovative below-the-line materials.

View Work
 

Missouri Baptist University recently tapped Schupp Company to create and launch a new brand identity. The work was supported with a fully-integrated campaign featuring a new website, tagline, logo, out-of-home, radio and brand style guide.

To date, the campaign has driven over five million visitors to the completely revamped website. Both graduate study and online study inquiries have increased over 50 percent versus last year.

View Work  
 

Miller Lite was looking for a breakthrough strategy to engage millennial consumers in the on-premise. Schupp Company’s solution was Beer It Forward.

The idea was simple; giving is better than receiving. First, we gave millennials free beer, then we asked them to give a free beer to someone else.

We ran 300 promotions in 30 days, and sampled over 20,000 consumers. When all was said and done, 69% of our consumers sampled switched to Miller Lite.

View Work

When the owners of a start-up, south city coffee house came to us for branding help, we delivered an identity unique to their vision.

View Work

We’ve been doing ground-breaking work for years. Over the last 20 years, we’ve done it all, from powerful consumer engagements and competitive taste-testing to billboards that garnered so much buzz they made the local news. Click here for a smattering of some of our favorites.

View Work

CONTACT US